Our Name - Why Chanticleer?

Chanticleer (SHON-ti-clear) is the mascot for Coastal Carolina University. When Mike Pruitt founded Chanticleer Holdings in 2005 he decided to name the firm after the mascot at Coastal, where he earned his college degree in business and played on the baseball team. He also went back to Coastal to hire two analysts, Matt Miller and Joe Koster, at the formation of the company.

What is a Chanticleer?

Chanticleer comes from Chaucer's Canterbury Tales. More specifically, he comes from the Nun's Priest Tale, a story within Canterbury Tales. The Chanticleer is a proud and fierce rooster who dominates the barnyard. As Geoffrey Chaucer described him: "For crowing there was not his equal in all the land. His voice was merrier than the merry organ that plays in church, and his crowing from his resting place was more trustworthy than a clock. His comb was redder than fine coral and turreted like a castle wall, his bill was black and shone like a jet, and his legs and toes were like azure. His nails were whiter than the lily and his feathers were like burnished gold." With all of his splendor and great looks, Chanticleer is also greatly feared and mightily respected by all.